Agenda




Thursday, November 4 | Time Zone GMT+2


09:00 – 09:30 Pre-Event Virtual Networking & Live Expo
09:30 – 09:45 Opening Remarks

George Frangakis, Moderator, All Things Performance Marketing Conference
Dimitris Ganetsos, Member of Digital Team, Hellenic Advertisers Association

09:45 – 11:55

Session 1

09:45 – 10:15 “Brand vs Performance Marketing: Why the Fight?”
Marc Stoiber, Award-winning Brand Strategist & Consultant
10:15 – 10:20 Q&A with Marc Stoiber
10:20 – 10:45 “When Performance Meets Creative – The Story of a Tricky Relationship”
Pedro Ramos, Executive Director Performance, OMD EMEA
10:45 – 10:50 Q&A with Pedro Ramos
10:50 – 11:00

AI Case Study

“Sports Advertising Effectiveness in Europe. Standing out from the crowd in the stands”
Mauro Fusco, Head of Analytics Europe, Kantar Insights
11:00 – 11:05 Q&A with Mauro Fusco
11:05 – 11:35 “How will we be performing in 2022? – Trends and challenges”
Panos Bassios, Jury President, PEAK Awards 2021 / Digital, Data & Analytics Director, MSD Greece, Cyprus and Malta
11:35 – 11:55

Panel Discussion

“Trends, Challenges & Opportunities in 2022”

Join George Frangakis as he discusses with expert panelists:

  • Panos Bassios, Jury President, PEAK Awards 2021
  • Eirini Gele, Head of Performance Marketing, Kaizen Gaming
11:55 – 12:25 Virtual Networking & Live Expo

12:25 – 14:25

Session 2

12:25 – 12:55 “The Accelerated Disruption that would alter the Performance Marketing Ecosystem forever”
Fred Maude, Performance In Top 50 Influencer / Founder, Maude Consultancy
12:55 – 13:00 Q&A with Fred Maude
13:00 – 13:30 “How to spot Marketing Bullsh*t”
Phill Agnew, Senior Product Marketer, Hotjar / Host, Nudge Podcast
13:30 – 13:35 Q&A with Phill Agnew
13:35 – 13:45 “8+1 Tips for Crushing Black Friday Sales”
Antigone Mirmiroglou, Head of Digital, 3ds Digital Agency
13:45 – 13:50 Q&A with Antigoni Mirmiroglou
13:50 – 14:20 “Why Integrated PR, Content and SEO Strategies are Critical in Online Success”
Lexi Mills, CEO, Shift6 Studios / President, The Future of Search Foundation
14:20 – 14:25 Q&A with Lexi Mills
14:25 – 15:00 Virtual Networking Break & Live Expo

15:00 – 17:25

Session 3

15:00 – 15:35 “Applying Behavioural Science to Marketing”
Richard Shotton, Founder, Astroten / Best-selling Author, The Choice Factory
15:35 – 15:40 Q&A with Richard Shotton
15:40 – 16:10 “Data-driven Marketing is the Future! But can you trust your Data?”
Arnout Hellemans, Technical SEO & Analytics Consultant
16:10 – 16:15 Q&A with Arnout Hellemans
16:15 – 16:45 “Data & Storytelling: Using Social Media Insights to Shape your Content”
Zontee Hou, Founder, Media Volery / Head of Strategy, Convince & Convert
16:45 – 16:50 Q&A with Zontee Hou
16:50 – 17:20 “Automations in Performance Marketing”
Jake Surrey, Head of Digital North America, Fountain Partnership & Gemma Russell, Senior Digital Marketing Strategist, Fountain Partnership
17:20 – 17:25 Q&A with Jake Surrey & Gemma Russell
17:25 – 17:40 Closing Remarks & Event Evaluation

Contact Us


Tickets
Filippos Kiourtsidakis, Τ.: 210 661 7777 (ext. 224), Ε: [email protected]

Sponsorships
Anna Gyparaki, Τ: 210 6617777  (ext. 152), Ε: [email protected]

Content
Dannos Tsakalos, Τ: 210 6617777  (ext. 151), Ε: [email protected]

BOUSSIAS

  338, Kleisthenous Str. 15344, Gerakas, Attiki, Greece
  +30 210 6617777
  +30 210 6617778
  www.boussias.com