Agenda
Thursday, November 4 | Time Zone GMT+2
| 09:00 – 09:30 | Pre-Event Virtual Networking & Live Expo |
| 09:30 – 09:45 | Opening Remarks
George Frangakis, Moderator, All Things Performance Marketing Conference |
09:45 – 11:55 |
Session 1 |
| 09:45 – 10:15 | “Brand vs Performance Marketing: Why the Fight?” Marc Stoiber, Award-winning Brand Strategist & Consultant |
| 10:15 – 10:20 | Q&A with Marc Stoiber |
| 10:20 – 10:45 | “When Performance Meets Creative – The Story of a Tricky Relationship” Pedro Ramos, Executive Director Performance, OMD EMEA |
| 10:45 – 10:50 | Q&A with Pedro Ramos |
| 10:50 – 11:00
AI Case Study |
“Sports Advertising Effectiveness in Europe. Standing out from the crowd in the stands” Mauro Fusco, Head of Analytics Europe, Kantar Insights |
| 11:00 – 11:05 | Q&A with Mauro Fusco |
| 11:05 – 11:35 | “How will we be performing in 2022? – Trends and challenges” Panos Bassios, Jury President, PEAK Awards 2021 / Digital, Data & Analytics Director, MSD Greece, Cyprus and Malta |
| 11:35 – 11:55
Panel Discussion |
“Trends, Challenges & Opportunities in 2022”
Join George Frangakis as he discusses with expert panelists:
|
| 11:55 – 12:25 | Virtual Networking & Live Expo |
12:25 – 14:25 |
Session 2 |
| 12:25 – 12:55 | “The Accelerated Disruption that would alter the Performance Marketing Ecosystem forever” Fred Maude, Performance In Top 50 Influencer / Founder, Maude Consultancy |
| 12:55 – 13:00 | Q&A with Fred Maude |
| 13:00 – 13:30 | “How to spot Marketing Bullsh*t” Phill Agnew, Senior Product Marketer, Hotjar / Host, Nudge Podcast |
| 13:30 – 13:35 | Q&A with Phill Agnew |
| 13:35 – 13:45 | “8+1 Tips for Crushing Black Friday Sales” Antigone Mirmiroglou, Head of Digital, 3ds Digital Agency |
| 13:45 – 13:50 | Q&A with Antigoni Mirmiroglou |
| 13:50 – 14:20 | “Why Integrated PR, Content and SEO Strategies are Critical in Online Success” Lexi Mills, CEO, Shift6 Studios / President, The Future of Search Foundation |
| 14:20 – 14:25 | Q&A with Lexi Mills |
| 14:25 – 15:00 | Virtual Networking Break & Live Expo |
15:00 – 17:25 |
Session 3 |
| 15:00 – 15:35 | “Applying Behavioural Science to Marketing” Richard Shotton, Founder, Astroten / Best-selling Author, The Choice Factory |
| 15:35 – 15:40 | Q&A with Richard Shotton |
| 15:40 – 16:10 | “Data-driven Marketing is the Future! But can you trust your Data?” Arnout Hellemans, Technical SEO & Analytics Consultant |
| 16:10 – 16:15 | Q&A with Arnout Hellemans |
| 16:15 – 16:45 | “Data & Storytelling: Using Social Media Insights to Shape your Content” Zontee Hou, Founder, Media Volery / Head of Strategy, Convince & Convert |
| 16:45 – 16:50 | Q&A with Zontee Hou |
| 16:50 – 17:20 | “Automations in Performance Marketing” Jake Surrey, Head of Digital North America, Fountain Partnership & Gemma Russell, Senior Digital Marketing Strategist, Fountain Partnership |
| 17:20 – 17:25 | Q&A with Jake Surrey & Gemma Russell |
| 17:25 – 17:40 | Closing Remarks & Event Evaluation |
Contact Us
Tickets
Filippos Kiourtsidakis, Τ.: 210 661 7777 (ext. 224), Ε: [email protected]
Sponsorships
Anna Gyparaki, Τ: 210 6617777 (ext. 152), Ε: [email protected]
Content
Dannos Tsakalos, Τ: 210 6617777 (ext. 151), Ε: [email protected]
Filippos Kiourtsidakis, Τ.: 210 661 7777 (ext. 224), Ε: [email protected]
Sponsorships
Anna Gyparaki, Τ: 210 6617777 (ext. 152), Ε: [email protected]
Content
Dannos Tsakalos, Τ: 210 6617777 (ext. 151), Ε: [email protected]
BOUSSIAS
338, Kleisthenous Str. 15344, Gerakas, Attiki, Greece
+30 210 6617777
+30 210 6617778
www.boussias.com
+30 210 6617777
+30 210 6617778
www.boussias.com